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Learn
How to build Your Business Web Site the |
Who is the Service Masters Course for? Anyone wanting to bring their small business sales online. This course
will show you how How
to establish your USP and brand your service for a specific clientele
will be vital to your success. A peek at what's in the course: PRE-selling: Why and How Brainstorming to position your service on the net. Developing high profitability topics for your site. Defining your customers and keywords Analyzing (and using!) the competition. If you are to be successful online with a service selling business you must build trust with you viewer. Branding “more then just a sig file” © Beth Siess 2003 Branding, sgi file, usp, and no I am not talking in techie language. For those that may not know the terminology for these, sig file is referred to the signature you sign in your email, or any other correspondence such as posting in forums, article writing, ads online and off. You USP is not a shipping term – it stands for your unique selling point, and no this is not something I have just made up. You will see authors using these terms when discussing how to present your self on and off line through ligature or voice correspondence. For the branding of this all, is a bit more then just putting it all into place. I thought branding was placing ads on the Internet and using my sig file, and also using banner ads that also displayed my particular usp. What I have found out is that this is of course important to reflect your sig and usp in every way possible, however this is only the tip of the iceberg of branding your business. Let me talk about niche marketing, all the experts’ say you have to develop a niche to be successful online. I agree but you also have to develop a branding to this niche. Stay with me here, this article is going somewhere. For example what comes to mind when you hear the phrase, Just do it “Nike“ of course, but lets dig a little deeper, what type of a person do you associate this with, children, teenager, adult? Now did you answer the teenager, or even if you have no idea then it is proof that this “Just do it” phrase relates to someone younger then you. Let me give you an example, how does the Ford dealership reflect the phrase “Ford trucks built tough”. Everyone has heard of this phrase and the commercials represent the male generation about 35 years and plus. This does not mean that Ford will not sell to anyone but adult males, all this means is that they have discovered that their potential market consist of adult males, so they are going to do everything in their power to gear their advertisements to that target market. TV and radio advertisements are expensive and a smart marketer will gear them towards a market that will prove to buy. This is what branding is all about. Finding out who your target market is, then doing everything in your power to get their attention. You will develop your advertising campaign, whether it be designing your website, TV commercials or even print ads around your target market. Most businesses building a website, are not thinking of how their targeted customers will see it. That is probably the biggest mistake that will cost you lost business. If you do not know the first thing about your target market, I suggest you investigate and do some research. What you need to do is some keyword searches on the Internet, and evaluate what your competition is doing. Some of the things that you will want to compare; What is the feeling reflected from the site? What color schemes are they using? Do they offer a contact email or form? How much product information is on the site? In your opinion, what type of person are they talking to? With this simple research you will also notice that not every site is created equal. Take into consideration how easy it is to follow what is written on the site. You will definitely find the good and the bad then when you search. And when you are ready to design your site you will know what to implement into the design. I give a very good e-course on how to determine what keywords your target market is searching on; you can get this course by filling out this form and I will send the course to you. |
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Know
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© 2001-2003 |
owner
and consultant, |
