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Do You Know Who is Your Best Customer?

©Beth Siess SIESServices - Web Consulting


Before marketing any of your products or services, find out who really is the direct customer, or one who will benefit the most from purchasing what you're selling. To help you define the demographics of your customer, complete the following steps:

Brainstorm who are the best users by coming up with a list of twenty groups of users.

Check this site out for how to do your research:
There are online searches that reveal targeted markets and their trends.

Such as: Home networks growth has traditionally been tied to households with multiple PCs and broadband. No projections for multiple-PC households exist as yet, but broadband promises to prove a strong driver for home networking into 2005. eMarketer forecasts that there will be over 150 million broadband households globally by 2005, with the largest number residing in the Asia-Pacific region. However, both North America and Western Europe are expected to have over 40 million broadband households by that time. (taken from article posted on emarketer.com)

http://www.forrester.com/
http://www.emarketer.com/
http://www.clickz.com/
http://research.oreilly.com/
http://www.nua.ie/surveys/

bookmark this site, collection of research including a forum
http://www.researchinfo.com/

Consider these targeted markets:

- Advertising
- Auto Industry
- B2B
- Broadband
- Customer Service
- Ecommerce
- Education
- Entertainment
- Finance
- Healthcare
- Internet Trading
- IT/Computer Ind
- Knowledge Mgmt.
- Marketing/Brands
- Portals/ISPs
- Publishing/Media
- Professional
- Recruitment
- Retailing
- Small Biz
- Telecom
- Travel
- Wireless

Do a Survey - Telephone or send each of these groups a questionnaire to find out how they will use your services or products.

Create your survey, send your survey and analyze results all within these sites:
http://www.zoomerang.com/
http://www.iresearch.com/
http://www.confirmit.com/


Try to identify the underlying reason a customer will make the purchase. The ultimate benefit for your customers.

Pare down your list of users to those who have the most interest in your products or service.

** These steps should allow you to target your marketing efforts to your best customers.**

Now that you are sure of your target market, and what benefits appeal to them, it is time to plan your marketing with the correct keywords on your site read this article to guide you.

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web consultant, Beth Siess  ©SIES Services 2004
Teaching YOU how to Build Your Web Business
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