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"Online Branding" Developing a Marketing Angle © Beth Siess - SIESServices Web Consulting Branding, sgi file, usp, and no I am not talking in techie language. For those that may not know the terminology for these, sig file is referred to the signature you sign in your email, or any other correspondence such as posting in forums, article writing, ads online and off. Your USP is not a shipping term – it stands for your unique selling point, and no this is not something I have just made up. You will see authors using these terms when discussing how to present yourself on and off line through literature or voice correspondence. For the branding of this all, is a bit more then just putting it all into place. I thought branding was placing ads on the Internet and using my sig file, and also using banner ads that also displayed my particular usp. What I have found out is that this is of course important to reflect your message in every way possible, however this is only the tip of the iceberg of branding your business. How do you develop online brand, or a theme for your business. Let me talk about niche marketing, all the experts say you have to develop a niche to be successful online. I agree but you also have to develop a brand to this niche. Stay with me here, I will explain. For example what comes to mind when you hear the phrase, (Just do it!) “Nike” of course, but lets dig a little deeper, what type of a person do you associate this with, children, teenager, adult? Now did you answer the teenager, or if you have no idea, this is proof that this “Just do it” phrase relates to someone other then you. Let me give you another example, how does the Ford dealership reflect the phrase “Ford trucks built tough”. Everyone has heard of this phrase and the commercials represent the male generation about 35 years and plus. This does not mean that Ford will not sell to anyone but adult males, all this means is that they have discovered that their potential market consist of adult males, so they are going to do everything in their power to gear their advertisements to that target market. TV and radio advertisements are expensive and a smart marketer will gear them towards a market that will prove to buy. This is what branding is all about. Finding out who your target market is, then doing everything in your power to get their attention. You will develop your advertising campaign, whether it be designing your website, TV commercials or even print ads around your target market. Most businesses building a website, are not thinking of how their targeted customers will see it. This is probably the biggest reason most business websites fail to produce results. If you do not know the first thing about your target market, I suggest you investigate and do some research. What you need to do is some keyword searches on the Internet, and evaluate what your competition is doing. Learn to
think and act like your customer. Here is a list of things to take note of when your are doing your research on how to develop online brand for your business. Is the web site easy to navigate? What color schemes are they using? Do they offer a contact email or form? Is there a frequently asked questions page? How much product information is on the site? In your opinion, what type of person are they talking to? With this
simple research you will also notice that not every Need more help? I offer an E-Course on how to determine what keywords your target market is searching on; you can get this course by simply filling out this form on my site. Need help, sign up for a no obligation - web site consultation. **************************************** Learn from
the Do It Right Guides here:
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