Do Your Domain Name Research First

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Finding Your Niche

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**Always consider how your name is spelled if you are wanting to display it as a domain name.

When evaluating your domain name your first consideration should be how people are going to find and remember your site.

• KISS formula
  Keep it short and simple
  
  
• never use a hypen if you are relying on word of mouth advertising off the net.
  
  
• your specific keyword in the domain name will help
  
  

If you plan your web site right you should be doing target research on what people are searching for to find you and your competition.

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