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Finding Your Niche

Are You in a Marketing Slump?

June 9, 2004 Developing effective AdCopy for landing page
Is it better to plan and follow the marketing experts advice?

I believe it is, I have jumped the gun to many times and have fallen flat on my face, so now I am listening up and following directions.

I have read many times that I need to reach my target audience with emotion words that are benefit driven. Some markets are very complex and have several different niches within, I find that brainstorming and doing keyword searches have proven to be the most successful.

And when I am in doubt about my angle for marketing a product or idea, I get advice first hand At Nicheology. You can too! But hurry because they are about to close their doors, they are putting a cap on the amount of members in this site. Simply because they want to work with people that are serious about online marketing and are devoted to helping us newcomers...

Now on to how to developing your landing page!

Follow these simple steps when you are developing the page that people will be brought to from your google ads:

1. Always reflect your original adword copy on your landing page.

Here is an example of what not to do: If you are advertising a specific product - do not send your targeted visitors to your home page, not even directly to your product page, create a special page "landing page" that explains just what it is they will get when they purchase this product.

2. Use vivid words to describe how your customer will feel after purchasing your product or service.

Let me state a fact, People are not interested in the features of your product - Only that it will solve their problems or give them what they want. Definitely know your market type, lets face it people searching for business software are going to react differently then those searching for video game software!
You have heard it before - get into your customers shoes and know exactly what pushes their buttons!

3. After telling your prospect what they will gain by purchasing your product tell them what they will lose by not purchasing.
Don't miss this step, because this will often be the turning point for most people to take action.

4. Announce an unexpected bonus for purchasing or taking action at the end of your page. Remember to make your bonus appealing to your target market, keep it within the theme of your product or service.
Such as for my web design, When I am developing my clients pages I stress that I will design their pages and instead of charging extra for the logo design, this is included within the template design. (whether they are using an existing logo or I am creating one for them)

5. Always upsell, have in place a follow up system to keep in touch with your customer. We all know it is much easier to sell to an exiting customer then acquiring new ones!
This could be simply an automatic signup for your updates to the product at the time of sale.
Make sure you follow the rules here, and put your intentions in writing on your site.

There you have it, follow these rules and then test your results... Stay tuned in I'll have more on how to test in the next few days

If you are just now tuning in - this might sound greek so start at the beginning with How to reseach and market your business through Niche Marketing!

June 2, 2004 Follow along while I run a Google Ad-word Campaign

Today, I have outlined a plan of action for getting my Google adword campaign under way. In Perry Marshalls book it explains all the details of course and for the small amount you invest in this purchase its by far the best investment you will make if you plan to do any business online.

As you know I only recommend resources I have found to be winners and this one definitely is! **Go here to purchase the book Click on the link at the top of the page! - The Definitive Guide to Google AdWords - Yes this is an affiliate link. I wish to keep in touch with those who purchase through me so send me a quick little note here! I'm planning a little surprise for those that do...

Now on to the Good Stuff:

First, I go over my targeted keyword list, It is suggested that I come up with about 100 keyword phrases. WOW, if you have read the book you will know about how to market exact phrases - I will give you a few ways to make your keyword list bigger!

I make special not of negative keyword phrases, such as the word security.
I will also want to make a special keyword list of misspellings, such as engish or bulldogge.
How about geographical searches, such as kansas english bulldogs, as of now I am not going to use geographical search terms (but for many other markets this is very important!)
Use similar keywords, and even things like using hypens, such as english-bulldogs!

After I have developed my list of about 100+ keyword phrases I am on to the next step...

Next thing is to work up some really good ads!
For my Google Ad-word Campaign

I am going to get right into this today also...

Second, I will definitely want to use my keyword in the heading,
such as these:
Buying English Bulldog Tips
English-Bulldog Buying Guide
Best English Bulldogs

(it is suggested to keep your Headline Short and always add your main keyword phrase, as I am using "English Bulldog"

My second and third line in the ad should always state the benefit and feature (usually in this order)

Here are a few I have worked up:

Bulldog Puppies
Buy a happy healthy Puppy
10 Questions to Ask before you Buy

English-Bulldog Puppies
Money Saving Buying Tips
Learn what to ask before you buy

Perry Marshalls book also suggest that I work with these ads in several different formats and watch them close to see which are getting the best response - this will be very time consuming at first but once I know which ones get the best CTR (click through rate) I will have it made!

This is what I call leaving no stone un-turned marketing angle!

Next project will be developing my landing page,
this is the page that will collect contact information from my target market. More about this tomorrow...

Step 4
How to Develop Your Landing Page

June 1, 2004 How to Identify the right market angle!

The best advice I could give you now is to get ahold of Perry Marshall's Adword Ebook, Go here to check it out,

I will not go into detail as to what Perry's book does but I will highlight on a few things and you can follow along.

I know how important it is to reach the targeted market with the right keywords, and after reading his book I hope to attain the market with out investing a huge amount in PPC. (Pay Per Click Traffic)

Today I will open up an Adword Account and start advertising on some keywords by the end of the week. I am also working on the copy of a simple web page that will be my landing page. I first heard about landing pages from Dr. Nugley and his newsletter, It will be important when advertising to direct traffic to a fine tuned page.

I am finding that I really love this marketing stuff, almost as much as I do the designing... I am always tweaking my designs until I get them just right, so it should be like an old hat to be able to tweak the adcopy. Only thing is I cannot rely on my instincts I will have to do the math and watch for what gives me the most clicks.
This will be how I identifying my marketing angle.

**Important thing to mention is that I will not want to target all the keywords or I might be getting traffic that is not prime for my advertisment. (Don't want to be paying for something that is a waste)
I will post tomorrow, as I go through the first campaign.

Oh by the way, Our Mother Crissy has her puppies, born this morning at 9:30, six beautiful little English Bulldogs. I'll post some pictures when they are a bit more presentable.

Step 3
Outline for successful Google Ad-word campaign

May 25, 2004 How to successfully beat out the competition!

The first step of the Niche Research has been an awesome experience, I find myself researching every idea that comes across my desk. What is really cool is now I know how to evaluate the good ideas from the bad...

If you are just tuning into my niche marketing blog, You need to start out at the beginning and do the research on your idea first or you will be throwing money in the wind...Start Here Go through the SIMPLE "Step by Step Guide" listed on the right of the page!

Now for the start of a booming ad campaign,
Don't re-invent the wheel - use what successful people have proven to work.

Step One: Identifing My Niche Keyword Phrase.

Remember our first evaluation of bulldogs review here
Main Niche Keyword = Bulldogs
To find the most popular searched term for my niche I went to WordTracker Search Tool Here
What I found out was that there were a considerable amount of people searching for information under these catagories.

english bulldog puppy
bulldog puppy
bulldog picture
english bulldog breeders
english bulldog puppy for sale
bulldog breeders
bulldog puppy for sale
bulldog security

This is excellent for my niche, because I do not want to develop yet another dog training product, I want to develop a product that tells all about how to buy the perfect english bulldog puppy!

By using affiliate resources, such as Affiliate Alert I was able to distinguish what type of competition I was up against and also find perfect Affiliate or Joint Venture Partners... This means an additional income to MY Product with no extra work or money invested!

Read more about what I have found by using Affiliate Alert Software here

Also if you have not downloaded your **FREE** Report by Jimmy D. Brown from Nicheology you best do it now..

Ok, by the end of the day I am ready to go back to Overture and Google and check out the competition's ads. At this time I am constantly making notes on my niche profile sheet about possible partners. I can easily add affiliate links to my product or report that I will eventually create.

**Remember I have not even created a product as of yet!**
Don't want to put the cart before the horse, I am evaluating the market and then I will develop the best product, to fill my customers most wanted need!

More to come, about brainstorming Headlines for my ads.

And identifying my marketing angle.

Step 2
Identify YOUR marketing angle

Niche Marketing Step by Step Guide:

Step 1
Find the most popular searched phrases for your niche product

Step 2
Identify YOUR marketing angle

Step 3
Outline for successful Google Ad-word campaign

Step 4
How to Develop Your Landing Page